Service · Paid Advertising
Paid Advertising Managed by Furniture Specialists
DOVR manages Google and Meta advertising exclusively for furniture retailers: Google Search, Shopping, and Performance Max campaigns with a 3–5× ROAS target, and Meta prospecting and retargeting with a 2–4× ROAS target. Ad spend is always pass-through — you pay the platforms directly, and DOVR never marks it up.
Google Ads for furniture stores
Search captures "sectional sofa near me" intent; Shopping and PMax put your actual products — fed by the same normalized catalog that powers your site — in front of buyers with prices and financing. Target: 3–5× return on ad spend. Furniture's $800–$2,500 average order value means a single converted click can pay for a week of ads; the discipline is in negative keywords, radius targeting, and margin-aware bidding, which is exactly what a furniture-only team tunes daily.
Meta ads that fill showrooms
Prospecting introduces your store to in-market movers and redecorators; retargeting brings back the shopper who lingered on a bedroom set. Target: 2–4× ROAS, with creative built from your real catalog, not stock photography.
Transparent economics
Management is a flat $499/mo per channel. Ad spend goes from your card to Google or Meta — pass-through, always, with full account ownership and visibility. If a campaign isn't hitting its target range, you'll see it in the same dashboard we do.
What to expect, month by month
| Timeline | Expectation |
|---|---|
| Weeks 1–2 | Account structure, feeds, pixels/conversion tracking, creative |
| Months 1–2 | Learning phase; budgets held conservative |
| Months 2–6 | Scaling toward target ROAS: Google 3–5×, Meta 2–4× |
| Ongoing | Monthly strategy call; creative refresh; seasonal (market/holiday) pushes |
Pricing
$499/mo per channel
Flat management of $499/mo per channel, plus pass-through ad spend — never marked up. Run Google, Meta, or both.
Across the DOVR stack: Commerce $499/mo · SEO $499/mo · GEO $999/mo · Paid Ads $499/mo per channel + pass-through spend · DovrSign $49/mo per location · Prepared Products coming 2026.
See the full rate sheet →Free AI Visibility Audit
Find out what ChatGPT says about your store today.
The audit includes a read on whether your ad accounts and product feed are AI- and Shopping-ready — and exactly how your store performs in AI search.