NEW 2026 GEO — Generative Engine Optimization is live →
Your store is invisible to the new Google.
40% of furniture searches now happen inside ChatGPT, Perplexity, and Google AI Overviews. DOVR is the only commerce stack that gets independent furniture retailers cited in those answers.
Trusted by independent retailers nationwide
The shift
Your next customer is asking an AI where to shop.
As of 2026, more than 40% of product searches start in AI tools like ChatGPT and Google AI Overviews — up from about 4% in 2023 — and AI Overviews now appear on over 25% of product-intent searches.
Shoppers spend $800–$2,500 on furniture and research before they buy. If AI engines can't read your catalog, they recommend the store down the street. DOVR makes your store the answer.
How GEO works →The DOVR stack
Everything your store needs. One partner.
Built exclusively for home furnishings. Every service is native to the others — no integrations to duct-tape, no vendors to chase.
Commerce Platform
Custom Shopify websites for furniture retail, with catalogs from 100+ manufacturers and financing built in. From $499/mo.
Local SEO
Technical SEO, schema, and Google Business Profile work that puts your store in local results. From $499/mo.
GEO / AI Discovery Flagship
The only GEO product built for furniture retailers — your full catalog made readable by ChatGPT, AI Overviews & Perplexity. From $999/mo.
Paid Advertising
Google and Meta campaigns managed for furniture; ad spend is always pass-through. From $499/mo + spend.
DovrSign
An in-store kiosk that syncs live with your Shopify catalog for endless aisle and lead capture. $49/mo per location.
Prepared Products Coming 2026
Automated catalog intelligence: manufacturer feed in, enriched, priced, AI-ready Shopify catalog out.
Why GEO changes everything
Get recommended by ChatGPT.
When a shopper asks an AI "where can I buy a sectional near me," DOVR makes sure the answer is your store — not a national chain, not the competitor down the street.
GEO normalizes and enriches your full product catalog so ChatGPT, Google AI Overviews, Bing Copilot, Perplexity, Gemini, and Grok can read it — then tracks when each engine recommends your store by name across a 42-query methodology. First appearances typically land in months 2–4.
Explore GEO / AI Discovery →of product searches now start in AI tools (up from 4% in 2023)
higher conversion from AI-referred traffic vs. generic organic search
furniture-specific GEO provider — DOVR. Full stop.
The process
Launch fast. Grow continuously.
From first call to live store in weeks — with ongoing optimization every month after.
Strategy audit
We audit your current presence, catalog gaps, and AI search visibility to pinpoint your biggest revenue opportunities.
Custom build
Your Shopify store is custom-designed, catalog-integrated, and launched with full SEO and product architecture.
Stack activation
We activate paid ads, GEO, and in-store tech — all managed by your dedicated account manager.
Monthly optimization
Continuous improvement driven by data. Better rankings, less wasted spend, higher lifetime value.
Client results
Named clients. Real numbers.
Three stores, three starting points, one outcome.
Curly's Furniture
Owns its full stack after a decade renting a vendor site — 45% online financing attach rate, $1,081 online AOV.
NevadaBig's Furniture
One unified Shopify stack across three locations, with full click-to-sale attribution across Meta and Google.
MichiganMI Hometown Furnishings
DovrSign kiosk synced live to Shopify; ranking for local furniture searches within 90 days.
Pricing
Published, flat, month-to-month.
Bundles from $999/mo to ~$3,000/mo, à la carte from $499/mo. Every plan includes a dedicated account manager.
Website + Local SEO.
Website + SEO + GEO / AI Discovery.
Growth + Google & Meta ads.
Limited onboarding capacity · Q3 2026
Find out what ChatGPT says about your store today.
Book a free AI Visibility Audit. We'll show you exactly how your store performs in AI search, where you're losing customers, and what it would take to fix it.