MI Hometown Furnishings — MI

A Michigan retailer that finally connected the showroom floor to the website.

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Shopify + DovrSign + SEO

The problem · Before DOVR

Floor and catalog out of sync.

Showroom floor disconnected from online catalog
Pricing discrepancies between kiosk and website
No SEO — invisible to local buyers online

What changed · After DOVR

One live catalog, floor to search.

DovrSign kiosk synced live to Shopify
Sales team pulls any SKU from the floor instantly
Ranking for local furniture searches within 90 days

“DovrSign eliminated so many headaches. Our team finally has the tools they need.”

— MI Hometown Furnishings · DovrSign + Web Client

Limited onboarding capacity · Q4 2026

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